{"id":789,"slug":"rule-gc-content-asset-priority-order","title":"RULE: GC vertical content-asset priority order — owned-vs-rented comparison, trust-signal checklist, anatomy of a rebuild, badge guide, exemplars page","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["marketing-strategy","agency-methodology","gc-vertical"],"reference_body":"**Rule:** Build GC-vertical content assets in this priority order (highest ROI first):\n\n1. **\"Agency-managed vs. owned-stack\" comparison page.** One page. Two columns. Cost over five years, what happens when you leave, who owns the data. Kills the directory subscription discussion in 90 seconds. See [[directories-rent-the-customer-relationship]].\n2. **\"GC website trust-signal checklist.\"** Eight-item PDF. Free. Captures email. Doubles as the rubric Kevin uses on calls. See [[rule-gc-audit-one-sku-with-rubric]] for the rubric items.\n3. **\"Anatomy of a GC site rebuild\" case study.** First GC audit that closes and ships gets documented with numbers (LCP delta, organic traffic, form subs/mo, time-to-first-deficiency-resolution). One named project > ten unnamed claims.\n4. **\"What Tarion, COR, and HCRA badges should look like on your site.\"** Two-page guide with visual examples. Sent to prospects before first call.\n5. **KW-region \"who's doing this right\" reference page** (not promotional). Pioneer, Melloul-Blamey, CHART Home with takeaways. Mentioning competitors honestly builds credibility faster than self-promotion. See [[kw-gc-regional-exemplars-pioneer-melloul-chart]].\n\n**Why:** Each asset shortens time-to-first-audit. Order reflects observed-objection frequency in [[directories-rent-the-customer-relationship]] and Candid call patterns.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"directories-rent-the-customer-relationship","title":"Directory platforms (Angi, HomeStars, Houzz) rent the customer relationship — the cleanest \"rented vs. owned\" pitch","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-gc-audit-one-sku-with-rubric","title":"RULE: Keep one audit SKU ($1,250). Don't fragment for GCs — add a GC-specific scoring rubric and a one-page sample report instead.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"kw-gc-regional-exemplars-pioneer-melloul-chart","title":"KW regional GC exemplars (use as reference, not prospects): Pioneer Craftsmen, Melloul-Blamey, CHART Home","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[]},"created_at":"2026-05-23T21:58:32.633Z","updated_at":"2026-05-23T21:58:32.633Z"}