{"id":788,"slug":"rule-gc-construction-vocabulary-correctness","title":"RULE: Candid's own GC-facing pages must use construction vocabulary correctly — Tarion, COR, PDI, 1-2-7, draw schedule, RFI, punch list","kind":"rule","scope":"business","status":"current","audiences":["kevin","claude-code","candid-team"],"topics":["editorial-discipline","trust-signals","gc-vertical"],"reference_body":"**Rule:** Every Candid Creative page that addresses GC prospects must use construction-trade vocabulary correctly. The required vocabulary includes (at minimum): **Tarion, COR, PDI, 1-2-7, deficiency holdback, draw schedule, RFI, punch list, change order, exclusions list, sub-trade, prime contract.**\n\n**Why:** A GC reads a candid creative.ca page the way Kevin reads a SEO blog post — credibility evaporates on the first misused term. Get one wrong and the call won't happen.\n\n**How to apply:** any drafted GC-facing copy goes through a vocabulary pass before publishing. Cross-link to a Candid glossary entry (TBD — open follow-up).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"gc-fears-about-digital-presence","title":"GC fears about their own digital presence — negative reviews, photo theft, lead-form spam, pricing transparency","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[]},"created_at":"2026-05-23T21:58:32.628Z","updated_at":"2026-05-23T21:58:32.628Z"}