{"id":783,"slug":"rule-gc-audit-one-sku-with-rubric","title":"RULE: Keep one audit SKU ($1,250). Don't fragment for GCs — add a GC-specific scoring rubric and a one-page sample report instead.","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["agency-methodology","pricing-models","gc-vertical"],"reference_body":"**Rule:** The $1,250 Migration Audit ([[rule-lead-with-paid-migration-audit]]) stays one product. For GC prospects, ship it with a vertical-specific scoring rubric and a one-page sample report. Do NOT create a separate GC audit SKU.\n\n**Why:** Separate SKUs fragment the funnel. The current audit is already a one-week, fixed-scope, productized engagement — that's the wedge. A rubric is a content asset, not a product; it does double duty in cold outreach, social, and the audit deliverable itself.\n\n**How to apply — GC scoring rubric (eight items):**\n\n1. Regulatory visibility — HCRA licence shown? Tarion enrolment? COR certification? WRHBA/OHBA/CHBA membership? See [[hcra-ontario-builder-licensing]], [[tarion-1-2-7-pdi-warranty-structure]], [[cor-certification-ontario-ici-required]].\n2. Project provenance — dates, locations, scope, budget range?\n3. Single primary CTA?\n4. Mobile LCP under 2.5s? (See [[inp-150ms-target-not-200ms-floor]] for the stricter Candid build standard.)\n5. Schema markup — GeneralContractor / HomeAndConstructionBusiness / LocalBusiness?\n6. Blog/news freshness — last post within 90 days?\n7. Review surfacing — Google, Houzz, HomeStars, GuildQuality?\n8. Photo provenance and theft protection — watermarks, EXIF stripping?","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"rule-lead-with-paid-migration-audit","title":"RULE: Lead WordPress migration sales with a $1,250 fixed-price Migration Audit. Quote the build fixed-price only after the audit completes.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"hcra-ontario-builder-licensing","title":"HCRA licenses Ontario new-home builders; 6,500+ licensees searchable in the public Ontario Builder Directory","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"tarion-1-2-7-pdi-warranty-structure","title":"Tarion 1-2-7 new-home warranty + Pre-Delivery Inspection — Ontario new-home builders must enroll homes","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"cor-certification-ontario-ici-required","title":"COR™ certification (IHSA-administered in Ontario) is required for City of Toronto, Metrolinx, Infrastructure Ontario, TTC bids","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-gc-marketing-trust-may-2026","title":"Research brief: GC Marketing & Trust — sales-positioning for $1M–$50M Ontario general contractors (May 23, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-gc-content-asset-priority-order","title":"RULE: GC vertical content-asset priority order — owned-vs-rented comparison, trust-signal checklist, anatomy of a rebuild, badge guide, exemplars page","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-23T21:58:32.607Z","updated_at":"2026-05-23T21:58:32.607Z"}