{"id":1374,"slug":"rule-disregard-vendor-bi-stats-cite-barc-gartner-adoption","title":"R5 — Disregard vendor BI \"X% improvement\" / \"60-70% unused\" stats in client conversations; cite BARC (~25%) and Gartner (~30%) adoption baselines","kind":"rule","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["editorial-discipline","citation-practices","self-service-adoption","dashboards"],"reference_body":"**Rule:** Do not cite vendor-sourced BI / dashboard improvement statistics (\"31% retention increase,\" \"27% churn drop,\" \"60-70% unused,\" \"72% abandon for spreadsheets,\" \"45% BI usage\") in client conversations or marketing copy. When a client raises one, surface the provenance.\n\nCite **BARC ~25% / Gartner ~30%** BI adoption ([[barc-eckerson-25pct-bi-adoption-2022]], [[gartner-30pct-bi-adoption]]) as the independent baseline.\n\n**Why:** [[60-70pct-dashboards-untraceable-vendor-folklore]] is folklore. [[luzmo-72pct-vendor-survey-dashboards-2025]] is vendor-run. [[logi-analytics-45pct-bi-usage-vendor]] is vendor-sourced. Citing these undermines Candid's credibility when a sophisticated buyer checks them.\n\n**How to apply:**\n- In client conversations, substitute BARC / Gartner adoption for the viral \"graveyard\" stat.\n- Mirror calculator brief's [[rule-disregard-vendor-conversion-stats-for-interactive-content]] and portal brief's [[rule-ignore-portal-retention-marketing-verify-efficiency]] — same vendor-skepticism muscle across all four briefs.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"rule-disregard-vendor-conversion-stats-for-interactive-content","title":"R5 — Disregard vendor-sourced \"interactive content converts better\" statistics in client conversations","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"rule-ignore-portal-retention-marketing-verify-efficiency","title":"R5 — Ignore portal retention-lift marketing entirely; verify efficiency claims against the actual SMB inbox","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"barc-eckerson-25pct-bi-adoption-2022","title":"BARC / Eckerson Group (March 2022, 214 D&A leaders surveyed Nov-Dec 2021) — BI/analytics adoption at 25% of employees on average; \"stuck around 20% for many years\" per Eckerson","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"gartner-30pct-bi-adoption","title":"Gartner — \"pervasive business intelligence remains elusive, with BI and analytics adoption at about 30% of all employees\" (doc 3753469, Howson & Sallam)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"60-70pct-dashboards-untraceable-vendor-folklore","title":"CORRECTION: the viral \"60-70% (or 60-80%) of dashboards go unused (Gartner)\" stat cannot be traced to any named Gartner report — vendor folklore","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"luzmo-72pct-vendor-survey-dashboards-2025","title":"\"72% of users regularly abandon dashboards for spreadsheets\" — Luzmo vendor-run *State of Dashboards 2025* survey of ~200 SaaS/product leaders; \"Dashboards: Dead, Dying or Evolving?\"","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"logi-analytics-45pct-bi-usage-vendor","title":"\"Only 45% of people with access to BI tools actually use them\" — traces to Logi Analytics (BI vendor) report, not independent research","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-dashboards-smb-june-2026","title":"Research brief: dashboards for SMBs — what's worth showing, and when an embedded one earns its keep (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"article-when-is-a-dashboard-worth-it-for-your-business","title":"Article (draft): When is a dashboard worth it for your business? The honest case for internal and embedded dashboards in SMBs","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-lead-mechanism-case-not-vendor-stats","title":"R1 — When recommending an interactive tool, LEAD on peer-reviewed mechanism evidence (goal-gradient, self-reference, IKEA, reciprocity, anchoring) — NOT vendor \"2× / 47% / 16.9×\" stats","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T18:03:12.214Z","updated_at":"2026-06-20T18:03:12.214Z"}