{"id":927,"slug":"rule-builder-site-disclose-tarion-warranty-on-new-home-pages","title":"RULE: Every Candid builder-client site must surface Tarion warranty coverage on every new-home product/landing page, with 1-2-7 structure named and CSS forms referenced","kind":"rule","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["agency-methodology","trust-signals","gc-vertical","tarion-warranty"],"reference_body":"**Rule (Candid Creative default for every Ontario residential builder client):**\n\n1. **Surface Tarion warranty coverage on every new-home product/landing page** — not buried in a privacy-policy-style footer. Buyers research Tarion before signing.\n2. **Name the 1-2-7 structure explicitly** (1-year workmanship, 2-year building envelope/systems, 7-year MSD) — see [[tarion-1-2-7-warranty-detailed-coverage-by-year]].\n3. **Reference the post-May-2024 CSS forms** (Initial 40-day, Mid-Year, Year-End with permanent 10-day grace, Second-Year, MSD) — see [[tarion-claim-forms-may-2024-css-40-day-mid-year]]. Minto's post-move-in pages are the cleanest pattern observed ([[builder-website-tarion-display-audit-may-2026]]).\n4. **Link to Tarion's MyHome portal** so buyers know where to file claims.\n5. **Acknowledge deposit protection limits** — current freehold tiers ($60K / 10% to $100K) and the April 2026 / Jan 2027 notice rule ([[tarion-april-2026-freehold-45-day-notice-rule]]).\n6. **Use the permitted phrasing** — \"Backed by the Tarion Warranty Corporation,\" not \"Tarion-approved\" or \"Tarion Registered Builder.\" See [[tarion-builder-display-rules-no-tarion-registered-post-2021]].\n7. **No language implying Tarion endorses** the builder's construction quality.\n\n**Pair with:** [[rule-display-hcra-licence-number-link-to-obd-on-builder-sites]] (HCRA licence + OBD link). Together they handle the full \"is this builder/home legitimate?\" trust question.\n\n**Why:** The 2024 deposit-payout crisis ($100M+ from the Guarantee Fund — [[tarion-guarantee-fund-2024-100m-payouts]]) and the AG-driven 2024 CSS reforms have made Tarion coverage genuinely top-of-mind for new-home buyers. A builder who explains it clearly converts faster than a builder who hides it.\n\n**How to apply:** During every new builder-client website build, the project landing page template should include a Tarion-disclosure block by default. Pre-construction projects also need the April 2026 freehold deposit-notice mention from late 2025 onward.\n\n**Confidence:** Verified (regulatory facts) + Industry-consensus (best practice). The display-on-every-product-page recommendation is Candid's own prescription, building on the audit findings.","rationale_body":"Companion to [[rule-display-hcra-licence-number-link-to-obd-on-builder-sites]]. Together they form Candid's default trust-signal stack for Ontario builder clients.","metadata":null,"links":{"outgoing":[{"slug":"tarion-1-2-7-warranty-detailed-coverage-by-year","title":"Tarion 1-2-7 warranty in full — year-by-year coverage from possession through year 7 (workmanship, building envelope, distribution systems, MSD)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"tarion-claim-forms-may-2024-css-40-day-mid-year","title":"Tarion claim forms post-May 2024 CSS reform — 40-day Initial, new Mid-Year, Year-End (with permanent 10-day grace), Second-Year, MSD","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"tarion-april-2026-freehold-45-day-notice-rule","title":"O. Reg. 17/25 freehold deposit change — from April 1, 2026, buyers must notify Tarion within 45 days of signing to qualify for full coverage; tier change deferred to Jan 1, 2027","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"tarion-builder-display-rules-no-tarion-registered-post-2021","title":"Tarion / HCRA marketing rules — builders must NOT use \"Tarion Registered Builder\" post-Feb 2021; must display HCRA licence; \"Backed by the Tarion Warranty\" is permissible","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"builder-website-tarion-display-audit-may-2026","title":"May 2026 builder-website Tarion-disclosure audit — Tridel/Minto/Tamarack have dedicated Tarion pages; Daniels/Brookfield/Empire less explicit; cleanest pattern is per-project warranty workflow","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-display-hcra-licence-number-link-to-obd-on-builder-sites","title":"RULE: Every Candid builder-client site must display HCRA licence number(s) in the footer of every page and link directly to the builder's OBD profile","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"tarion-guarantee-fund-2024-100m-payouts","title":"Tarion Guarantee Fund — 2024 payouts >$100M (largest single year in program history); 900+ deposit claims drove the $250 capital-replenishment surcharge","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-tarion-ontario-may-2026","title":"Research brief: Tarion Warranty Corporation — definitive reference (May 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T14:19:39.558Z","updated_at":"2026-05-24T14:19:39.558Z"}