{"id":2147,"slug":"rich-results-rotten-tomatoes-25-percent-ctr","title":"Rich-results CTR lift — Rotten Tomatoes +25%, Rakuten 2.7x traffic (Google-published)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["technical-seo-hygiene"],"reference_body":"**Claim:** Google's own documentation cites:\n\n- **Rotten Tomatoes: +25% higher click-through rate** for pages enhanced with structured data.\n- **Rakuten: 2.7x traffic** lift from structured-data adoption.\n\n**Source:** Google Search Central documentation (Google-published).\n\n**Caveat:** Google-published, self-selected (winners). Independent magnitude data is thin.\n\n**Confidence:** Industry-consensus / Single-source.\n\n**Why this matters for Candid:** Schema is NOT a ranking factor ([[schema-not-ranking-factor-mueller]]) — but rich-result eligibility CAN lift CTR meaningfully when the page qualifies. Implement the relevant ~30 supported types (LocalBusiness, Product, Review, FAQ, Article) and stop. Don't treat schema as a competitive lever; treat it as eligibility infrastructure.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-difficulty-to-work-june-2026","title":"Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"tier-2-findability-and-trust","title":"Tier 2 — Findability + trust infrastructure (MODERATE GAP)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T20:03:31.969Z","updated_at":"2026-06-23T20:03:31.969Z"}