{"id":754,"slug":"pwsc-marketing-budget-15pct-revenue","title":"PWSC / Professional Builder: recommended marketing spend no more than 1.5% of projected revenue, at least half digital","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["pricing-models","gc-vertical"],"reference_body":"**Claim:** Professional Builder magazine, via PWSC, recommends \"no more than 1.5% of projected revenue on marketing… dedicate at least half of that to digital.\"\n\n**Source:** https://www.pwsc.com/local-national-home-builder-marketing-strategy/\n\n**Confidence:** Single-source.\n\n**Translation for KW:** a $3M residential GC should be spending $30k–$45k/yr on marketing, with $15k–$22k of that digital. A $1,250 audit is roughly 3% of that floor.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-gc-marketing-trust-may-2026","title":"Research brief: GC Marketing & Trust — sales-positioning for $1M–$50M Ontario general contractors (May 23, 2026)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-23T21:58:32.484Z","updated_at":"2026-05-23T21:58:32.484Z"}