{"id":1315,"slug":"portal-market-size-7x-spread-vendor","title":"Portal \"market size\" projections range ~7× between sources (US$1.47B - $10.47B for the same period) — the spread itself is the finding","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["editorial-discipline","citation-practices","client-portals"],"reference_body":"**Claim:** \"Client portal software\" market estimates for ~2022-2024 **range from US$1.47B (LP Information 2023) to US$1.8B (Global Industry Analysts 2024) to US$5.2B (Verified Market Reports 2024) to US$6.5B and even US$10.47B (WiseGuy 2023)**. Projected CAGRs range **6.6%-13.53%**. Patient portal market: $2.9B (2022) → $11.8B (2030), CAGR 19.44% (Grand View Research).\n\n**Source:** 360marketupdates.com ; researchandmarkets.com ; verifiedmarketreports.com ; openpr.com ; grandviewresearch.com\n\n**Confidence:** Directional-Speculative.\n\n**Caveat:** All are report-sellers. The **~7× spread between estimates for the same period is itself the finding** — these figures are unreliable.\n\n**Why this matters for Candid:** When a client cites a market-size projection to justify \"everyone is doing portals,\" show them the spread. Same pattern as the calculator brief's [[cmi-2x-interactive-content-misattribution]] and the data brief's [[mckinsey-83pct-b2b-transparency-untraceable]] — vendor-laundered stats are the rule, not the exception.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"caveats-customer-facing-calculators-vendor-marketing-base","title":"Caveats for the customer-facing-calculators brief: every conversion-lift figure is unproven; nearly all are vendor-self-reported","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"salesforce-vendor-asserted-portal-demand","title":"Salesforce State of the Connected Customer — vendor-asserted: 57% say self-service \"critical/very important\"; 59% prefer self-service for simple questions; 88% say experience as important as products","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-client-portals-smb-june-2026","title":"Research brief: client portals for SMBs — the honest case (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-client-portals-vendor-marketing-base","title":"Caveats for the client-portals brief: source-incentives are pervasive; the independent anchors are McKinsey and Gartner; market-size figures unreliable; the viral 42% stat is misattributed","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T17:57:32.120Z","updated_at":"2026-06-20T17:57:32.120Z"}