{"id":1956,"slug":"platform-discontinuation-historical-pattern","title":"Platform-discontinuation historical analogues — Apple iWeb (2011), Adobe Muse (2020), AppDrag (2025)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["platform-lock-in","page-builders","longevity-architecture"],"reference_body":"**Claim:** Hosted-builder discontinuations form a recurring pattern: **Apple iWeb (2011)**, **Adobe Muse (2020)**, **AppDrag (2025)**, **Weebly (2025 wind-down — [[weebly-wind-down-square-2025-evidence]])**.\n\n**Source:** Vendor announcements; industry-consensus.\n\n**Confidence:** Verified / Industry-consensus.\n\n**Why this matters for Candid:** The category has a 15-year track record of vendor exits — this is structural, not a Weebly-specific quirk. Useful framing for any client comparing self-hosted to fully-hosted approaches; pair with [[diy-builder-exit-triggers-list]] for customer-initiated exits.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"weebly-discontinuation-pattern","title":"Weebly — acquired by Square 2018 for ~$365M; mobile app removed Dec 1 2025; users nudged to Square Online","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.284Z","updated_at":"2026-06-23T12:08:39.284Z"}