{"id":2030,"slug":"paid-owned-earned-framework","title":"The paid/owned/earned media framework (Cision via HBS Online)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["paid-vs-owned-digital-split"],"reference_body":"**Claim:** A second, independent framing — the paid/owned/earned media model — via a Cision survey cited by Harvard Business School Online: ~25% paid, ~32% owned, ~24% earned of digital budgets.\n\n**Source:** Cision survey, via HBS Online (single-source, older).\n\n**Confidence:** Single-source. Directionally consistent with [[gartner-2025-paid-owned-69-31-split]] that owned ≈ paid in share — though the magnitudes differ.\n\n**Why this matters for Candid:** Confirms direction; do not blend the precise percentages.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-spend-benchmarks-june-2026","title":"Research brief: SMB widget spend benchmarks — feasibility of a \"digital-minus-ads\" % of revenue (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:01.935Z","updated_at":"2026-06-23T19:16:01.935Z"}