{"id":638,"slug":"page-builder-market-share-2025-elementor-43pct","title":"WordPress page-builder market share, 2025 Web Almanac: Elementor 43% (down from 56% in 2024); Gutenberg 18% (up from ~12%); WPBakery 13%; Divi 10%","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["wordpress","page-builders"],"reference_body":"**Source:** 2025 Web Almanac, CMS chapter, Fig. 12.6.\n\n| Builder | 2025 share of WP sites (mobile) | 2024 share | Direction |\n|---|---|---|---|\n| Elementor | **43%** | 56% | ⬇ losing share fast |\n| WordPress Block Editor (Gutenberg) | **18%** | ~12% | ⬆ growing fast |\n| WPBakery | 13% | 21% | ⬇ declining |\n| Divi | 10% | 14% | ⬇ declining |\n| Beaver Builder | ~2% | ~2% | flat |\n| Bricks | <2% (not in top 5) | – | growing, no public number |\n\n**Overall:** ~60% of WordPress sites use some kind of page builder (2025 Almanac).\n\n**Live-site counts:**\n\n- Elementor: 10+ million active installs (wordpress.org/plugins/elementor/).\n- Divi: ~2.16 M live sites (BuiltWith via Colorlib).\n- WPBakery: ~2.32 M live sites (WebTechSurvey).\n- Bricks: not publicly disclosed (commercial: $99/site or $249 lifetime).\n\n**Confidence:** Verified for the Almanac shares and Elementor official; high-confidence for Divi/WPBakery via BuiltWith/WebTechSurvey.\n\nUpdates [[elementor-share-2026]] (existing) with the broader builder breakdown.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"elementor-share-2026","title":"Elementor (2026): 13.1% of WP sites, ~60% of WP uses page builders, Gutenberg FSE growing 145% YoY","kind":"reference","scope":"business","link_type":"supersedes"},{"slug":"bricks-builder-cleanest-output-2026","title":"Bricks Builder produces the cleanest output of the WordPress visual builders; recommend it only when client absolutely cannot work in Gutenberg","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"wordpress-cwv-causal-attribution-2026","title":"WordPress CWV gap causal decomposition (May 2026): ~40-50% hosting/TTFB, ~20-30% page builders, ~15-20% plugins, ~5-10% core, ~5-10% theme","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-22T21:23:33.795Z","updated_at":"2026-05-22T21:23:33.795Z"}