{"id":191,"slug":"numinam-multi-step-743pct-lift-11-fields-2024","title":"Numinam (2024): 11-field B2B SaaS form 0.96% → 8.1% via multi-step (+743% lift)","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["forms-conversion"],"reference_body":"**Claim:** Numinam case study (Leadgen Economy A/B test, 2024): an 11-field B2B SaaS quote form converted at **0.96%** as a single-page form vs **8.1%** when split into 3 steps — a **+743% lift**.\n\n**Source:** <https://www.numinam.com/en/blog/multi-step-vs-single-page-forms-which-really-generates-more-leads-complete-guide-2026>\n\n**Confidence:** Verified (single-domain A/B test).\n\n**Why this matters:** Provides a 2024-era replication of the multi-step effect at scale-correct lift magnitudes for a B2B context. The form was 11 fields — comfortably above the [[zuko-multi-step-only-helps-above-7-fields]] threshold. Pairs with [[formstack-multi-step-13-9-vs-4-5-pct-2014]] for directional industry data and [[venture-harbour-multi-step-300pct-lift]] for portfolio-level evidence.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"formstack-multi-step-13-9-vs-4-5-pct-2014","title":"Formstack 2014: multi-step forms 13.9% vs 4.5% single-step (n=450k+ accounts) — directional, not RCT","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"zuko-multi-step-only-helps-above-7-fields","title":"Zuko: multi-step forms only outperform single-page above ~7 fields; below that, neutral or worse","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.074Z","updated_at":"2026-05-22T19:40:49.074Z"}