{"id":756,"slug":"nahb-two-thirds-builders-under-1m-receipts","title":"NAHB: two-thirds of US builders generate <$1M in receipts; >60% of NAHB members build 10 or fewer units/yr (median 5)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["customer-segments","gc-vertical"],"reference_body":"**Claim:** Two-thirds of US builders generate under $1M in annual receipts; more than 60% of NAHB members build 10 or fewer units per year (median 5).\n\n**Source:** PWSC citing NAHB — https://www.pwsc.com/local-national-home-builder-marketing-strategy/\n\n**Confidence:** Single-source (PWSC summary; NAHB primary not linked).\n\n**Implication for Candid:** The $1M–$5M target segment is the upper half of the SMB builder distribution. Below $1M, the [[rule-gc-politely-decline-criteria]] disqualifiers kick in — no admin support, no sustained content cadence.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"rule-gc-segment-fit-criteria","title":"RULE: Best-fit GC profiles — $1M–$5M residential design-build with 5+ employees + admin + a published award, OR $5M–$20M COR-certified ICI on a stale site","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-23T21:58:32.495Z","updated_at":"2026-05-23T21:58:32.495Z"}