{"id":753,"slug":"nahb-builders-cost-of-doing-business-2023","title":"NAHB Builders' Cost of Doing Business Study (2025 edition): avg builder revenue $11.3M; 20.7% gross margin, 8.7% net (2023)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["measurement","gc-vertical"],"reference_body":"**Claim:** NAHB's Builders' Cost of Doing Business Study (2025 edition, 2023 data): average builder revenue $11.3M; 20.7% gross margin; 8.7% net margin.\n\n**Source:** https://eyeonhousing.org/2025/03/builders-profit-margins-improved-in-2023/\n\n**Confidence:** Verified.\n\n**Caveat:** US data. Distribution skews to mid-size builders; SMB Canadian builders likely run thinner margins.\n\n**Implication:** At 8.7% net, a $30k annual marketing spend is the entire net profit of a $345k-net builder. Framing the audit as a strategy fee (not a build fee) matters.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[]},"created_at":"2026-05-23T21:58:32.474Z","updated_at":"2026-05-23T21:58:32.474Z"}