{"id":34,"slug":"mediafly-2022-interactive-engagement-caveat","title":"Mediafly Feb 2022: 13 min vs 8.5 min engagement on interactive vs static — but the measurement was B2B sales decks, not marketing websites","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["content-architecture","measurement"],"reference_body":"**Claim:** The widely-cited \"interactive content generates 52.6% more engagement; users spend 13 min on interactive vs 8.5 min on static\" statistic traces to a **single Mediafly press release dated February 23, 2022**.\n\n**Source:** <https://www.prnewswire.com/news-releases/new-research-reveals-207-spike-in-digital-sales-content-consumption-during-the-pandemic-with-interactive-content-seeing-a-94-higher-increase-in-engagement-than-static-content-301488063.html>\n\n**Confidence:** Verified for the original publication. **Strong caveat for re-use:** the measurement was on 232,955 users in 99 customer environments using Mediafly's **Presentify** product — a B2B *sales-enablement deck* tool. **Not marketing-website visitors.** The stat has been repeatedly recycled as a marketing-website claim with no equivalent rigor backing the substitution.\n\n**Rule for Candid writing:** if this stat appears in a piece, attribute and disclose the B2B-deck context, or drop it. Do not let it stand as a marketing-website benchmark.\n\n**Used to demonstrate:** the discipline of [[rule-cite-with-named-source-and-url]] and the more general \"don't recycle stats without methodology\" principle.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"rule-cite-with-named-source-and-url","title":"RULE: Every non-trivial claim carries a named source with author/institution + date + URL. Confidence flag honest.","kind":"rule","scope":"business","link_type":"relates-to"},{"slug":"research-brief-marketing-sites-that-do-something","title":"Research brief: What makes a marketing site do something (piece on brochure vs platform)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"formstack-multi-step-13-9-vs-4-5-pct-2014","title":"Formstack 2014: multi-step forms 13.9% vs 4.5% single-step (n=450k+ accounts) — directional, not RCT","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T18:57:39.609Z","updated_at":"2026-05-22T18:57:39.609Z"}