{"id":1296,"slug":"mckinsey-open-data-1-1-5pct-gdp-2030-projection","title":"McKinsey — broad open-data ecosystems could add ~1-1.5% of GDP by 2030 in EU/UK/US (4-5% in India); forward-looking projection","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["open-data","citation-practices"],"reference_body":"**Claim:** **McKinsey**: broad open-data ecosystems could add **~1-1.5% of GDP by 2030** in EU/UK/US (and **4-5% in India**).\n\n**Source:** mckinsey.com\n\n**Confidence:** Forward-looking projection — **Directional-Speculative** for any single SMB.\n\n**Caveat:** This is a real McKinsey figure (unlike the [[mckinsey-83pct-b2b-transparency-untraceable]] B2B-transparency stat which is not traceable to McKinsey). Both bear the McKinsey label but only one is verifiable to a primary publication.\n\n**Why this matters for Candid:** Useful editorial-discipline pairing — distinguishes McKinsey-real from McKinsey-laundered. See the calculators brief's [[mckinsey-83pct-b2b-transparency-untraceable]] for the laundered case.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"mckinsey-83pct-b2b-transparency-untraceable","title":"The \"McKinsey: 83% of B2B customers value transparency over brand reputation\" stat is not verifiable to any primary McKinsey publication","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"odi-lateral-economics-open-data-gdp-0-5pct","title":"ODI / Lateral Economics — open data adds ~0.5% of GDP/yr more value than equivalent paid data (range 0.4-1.4% across studies)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-data-driven-tools-smb-june-2026","title":"Research brief: live data and data-driven tools for SMBs — when it's an edge, when it's overkill (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-data-driven-tools-vendor-self-reported-and-large-enterprise","title":"Caveats for the data-driven-tools brief: vendor self-reporting on conversion; enterprise-scale benchmarks; named-user quotes; macro projections","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T16:57:38.971Z","updated_at":"2026-06-20T16:57:38.971Z"}