{"id":1351,"slug":"luzmo-72pct-vendor-survey-dashboards-2025","title":"\"72% of users regularly abandon dashboards for spreadsheets\" — Luzmo vendor-run *State of Dashboards 2025* survey of ~200 SaaS/product leaders; \"Dashboards: Dead, Dying or Evolving?\"","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["editorial-discipline","citation-practices","dashboards","embedded-analytics"],"reference_body":"**Claim:** \"**72% of users regularly abandon dashboards for spreadsheets**\" comes from **Luzmo's vendor-run *State of Dashboards in 2025* survey** (\"Dashboards: Dead, Dying or Evolving?\", ~200 SaaS/product leaders). The same report rates dashboards \"**just 3.6 out of 5**\" and says **58% of users \"would pay more for dashboards that actually deliver actionable insights\"**.\n\n**Source:** Luzmo \"State of Dashboards in 2025\" report.\n\n**Confidence:** Single-source / vendor-run.\n\n**Caveat:** Luzmo sells an **embedded-analytics platform**. The \"abandon dashboards for spreadsheets\" finding **directly supports Luzmo's positioning** (their product is \"actionable\" dashboards). Not independent research.\n\n**Why this matters for Candid:** Useful to recognise — clients will quote this. The polite move is to substitute the BARC / Gartner independent adoption figures and note Luzmo's commercial incentive.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"60-70pct-dashboards-untraceable-vendor-folklore","title":"CORRECTION: the viral \"60-70% (or 60-80%) of dashboards go unused (Gartner)\" stat cannot be traced to any named Gartner report — vendor folklore","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-dashboards-smb-june-2026","title":"Research brief: dashboards for SMBs — what's worth showing, and when an embedded one earns its keep (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-dashboards-vendor-marketing-base","title":"Caveats for the dashboards brief: pervasive BI/embedded-analytics vendor sourcing; the viral \"60-70%\" stat is folklore; SMB data thin; retention claims unproven","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-disregard-vendor-bi-stats-cite-barc-gartner-adoption","title":"R5 — Disregard vendor BI \"X% improvement\" / \"60-70% unused\" stats in client conversations; cite BARC (~25%) and Gartner (~30%) adoption baselines","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-20T18:03:12.110Z","updated_at":"2026-06-20T18:03:12.110Z"}