{"id":1344,"slug":"internal-vs-customer-facing-dashboards","title":"Internal operational vs customer-facing dashboards — different metrics, different success criteria, different audiences","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["customer-facing-tools","dashboards"],"reference_body":"**Claim:** **Internal dashboards** serve owners / managers / staff making operational decisions; success measured by efficient action. **Customer-facing dashboards** show clients *their own* data; success measured by retention, activation, churn deflection.\n\n**Source:** Practitioner framing — synthesised from agency-analytics and embedded-analytics literature.\n\n**Confidence:** Industry-consensus.\n\n**Why this matters for Candid:** The two require entirely different build-vs-buy decision trees. Internal: default to cheapest BI tool ([[rule-for-internal-default-cheapest-tool-that-fits-stack]]). Customer-facing: default to PDF/link before embed ([[rule-for-customer-facing-default-to-pdf-or-link-first]]).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"dashboard-vs-static-report-definition","title":"Dashboard vs static report: dashboard is live + queryable + interactive; report is a point-in-time snapshot for documentation / compliance / shared \"version of truth\"","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-dashboards-smb-june-2026","title":"Research brief: dashboards for SMBs — what's worth showing, and when an embedded one earns its keep (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T18:03:12.069Z","updated_at":"2026-06-20T18:03:12.069Z"}