{"id":106,"slug":"indieweb-posse-pattern","title":"IndieWeb POSSE: \"Publish on Own Site, Syndicate Elsewhere\" (Tantek Çelik, June 2012)","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["content-architecture","data-portability"],"reference_body":"**Claim:** **POSSE** — \"Publish on Own Site, Syndicate Elsewhere\" — was defined formally by **Tantek Çelik on June 21, 2012**. Widely adopted 2023-2026 via tools like Bridgy Publish, RSS-driven syndication, and Webmention.\n\n**Source:** <https://indieweb.org/POSSE>\n\n**Confidence:** Verified (primary IndieWeb wiki).\n\n**For Candid client work:** The discipline that makes social-media-dependent SMBs durable. Publish authoritative content on the business's own (owned) domain first; syndicate excerpts/teasers to LinkedIn, Instagram, etc. with a canonical link back. When a social network shifts algorithm or shuts down (or, more commonly, when an ad account is locked), the source-of-truth survives. This is the operational counterpart to [[doctorow-right-of-exit-interoperability]] for content channels specifically.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"doctorow-right-of-exit-interoperability","title":"Doctorow's prescription: \"right of exit\" requires interoperability, not just open source","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-owning-your-stack","title":"Research brief: Owning your stack — why agency-managed platforms cost more than they save (piece 4 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:17:26.753Z","updated_at":"2026-05-22T19:17:26.753Z"}