{"id":2425,"slug":"indexcheckr-16m-page-snapshot-feb-2025","title":"IndexCheckr Feb 2025 16M-page snapshot — context, methodology disclosure, and how to read the two numbers (timing distribution vs full-snapshot) without conflating them","kind":"reference","scope":"business","status":"internal","audiences":["kevin","candid-team"],"topics":["editorial-discipline","indexing-failure-tail"],"reference_body":"**Context:** IndexCheckr published two distinct numbers from the same Feb 28, 2025 \"Insights from 16 Million Pages\" dataset that are commonly conflated:\n\n1. **Timing distribution on the indexed subset** (see [[benchmark-indexcheckr-16m-distribution-feb-2025]]). Sample: pages that eventually got indexed. Answers \"when do indexed pages get indexed.\"\n\n2. **Full-snapshot distribution** (see [[benchmark-indexcheckr-full-snapshot-feb-2025]]) — 37.08% indexed / 61.94% page-not-indexed / 0.98% domain-not-indexed across the entire 16M sample at the moment of measurement.\n\nThey answer different questions. The timing-distribution is about *speed* (and is survivorship-biased — pages that never got indexed are excluded from the denominator). The full-snapshot is about *coverage* (and over-counts unindexed because the universe includes low-value/junk URLs).\n\n**Source:** IndexCheckr, \"Insights from 16 Million Pages,\" Feb 28, 2025.\n\n**Confidence:** Single-source for each figure individually.\n\n**Caveat:** Do not present \"61.94% of pages are never indexed\" as a per-page expectation for a typical SMB site — that figure is an open-web average across a junk-heavy universe. Use Onely's 16%-of-valuable-indexable-pages figure ([[google-onely-83pct-week-survivorship-flagged]]) for the intentional-page failure-tail anchor instead.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-new-site-timing-benchmarks-june-2026","title":"Research brief: how long does it actually take a new website to move through Google's pipeline — a methodology-graded benchmark report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"benchmark-indexcheckr-16m-distribution-feb-2025","title":"Benchmark #3 (Single-source): IndexCheckr Feb 2025 — 14% indexed in 7 days, ~65% in 30 days, 85% by 90 days, 93.2% by 6 months, average 27.4 days (16M pages)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"benchmark-indexcheckr-full-snapshot-feb-2025","title":"Benchmark #6 (Single-source): IndexCheckr Feb 2025 full-snapshot — 37.08% indexed / 61.94% page-not-indexed / 0.98% domain-not-indexed (16M pages)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-25T16:11:01.557Z","updated_at":"2026-06-25T17:07:10.774Z"}