{"id":202,"slug":"hub-international-parallel-industries-products","title":"HUB International: parallel /industries/ + /products/ with industry sub-pages where complexity warrants","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["information-architecture"],"reference_body":"**Claim:** **HUB International** uses parallel `/industries/` and `/products/` top-level namespaces. Industry sub-pages exist where complexity warrants (e.g., `/industries/agribusiness-and-farm-insurance/agribusiness-insurance/`) — two-level industry hierarchy for vertical depth.\n\n**Source:** <https://www.hubinternational.com/industries/> (field research, May 2026).\n\n**Confidence:** Verified.\n\n**Does well:** Consistent slug-to-label mapping. Industry sub-pages used where sub-vertical specialization is real (insurance has agribusiness *and* farm equipment *and* dairy *as distinct insurance product needs*).\n\n**Does poorly:** Personal/Commercial split buried in `/contact-us/` rather than top nav — for an insurance broker, this is the first split a buyer needs to make.\n\n**Pattern for Candid use:** When a vertical has genuine sub-segments with different content needs (Agriculture → Dairy / Crops / Equipment), the two-level industry hierarchy is the right shape. When it doesn't (Construction → just \"construction\"), flat is fine. See [[rule-use-industries-slug-as-default-url]] and [[url-structure-patterns-by-pattern]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"crowe-cleanest-industries-slug-pattern","title":"Crowe LLP: cleanest /industries/<slug>/ URL pattern in the sample (Audit/Tax/Advisory/Consulting × industries)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"rule-use-industries-slug-as-default-url","title":"RULE: Default to /industries/<slug>/ for multi-vertical service business URLs. Never /for-audience/ as primary IA.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.117Z","updated_at":"2026-05-22T19:40:49.117Z"}