{"id":1551,"slug":"housesigma-self-reported-2m-users-5m-visits-inconsistent","title":"HouseSigma — self-reported \"2M+ registered users / 5M+ monthly visits\" + \"1.9M Active Users / $500M+ Yearly $ Volume\"; internally inconsistent across pages — flag","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["real-estate-mls","ontario-real-estate-market"],"reference_body":"**Claim.** HouseSigma's self-reported metrics: \"more than two million registered users and over five million monthly web visits\" on housesigma.com; \"1.9M Active Users\" and \"$500M+ Yearly $ Volume\" on listing pages.\n\n**Source.** housesigma.com self-reports, accessed 2026-06-21.\n\n**Confidence.** Single-source / self-reported marketing — internally inconsistent across pages. Treat skeptically.\n\n**Caveats.** The 2M vs 1.9M figures and the registered-users vs active-users distinction matter; \"monthly web visits\" is unverified. Do not cite as fact without independent verification (e.g., Similarweb).\n\n**Implication / use.** Use ONLY with explicit self-reported framing. Do not anchor a market-share argument on these. Useful illustration of the consumer-portal scale; not a measurement.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"},{"slug":"housesigma-2018-treb-inflection-sold-prices-public","title":"HouseSigma — \"first in Canada to make sold prices publicly available\"; inflection point came shortly after the 2018 SCC-final outcome opening sold data on VOWs","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"relates-to"},{"slug":"caveats-mls-data-inside-the-box-untested-clauses-and-self-reported-metrics","title":"Caveats: MLS-data inside-the-box brief (June 2026) — untested clauses, self-reported metrics, contested copyright status","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-21T10:47:49.124Z","updated_at":"2026-06-21T10:47:49.124Z"}