{"id":1775,"slug":"google-freshness-no-rich-results-stale-time-sensitive-content","title":"Google Search Central — \"We won't show a rich result for time-sensitive content that is no longer relevant\"; data freshness is implicitly rewarded","kind":"reference","scope":"business","status":"current","audiences":["kevin","dev","smb-owner","candid-team"],"topics":["freshness","cms-workflow","rich-results-eligibility"],"reference_body":"**Claim:** Google's structured-data guidelines: \"Provide up-to-date information. We won't show a rich result for time-sensitive content that is no longer relevant.\"\n\n**Source:** Google Search Central, \"General Structured Data Guidelines\" (accessed June 2026).\n\n**Confidence:** Verified — primary.\n\n**Why this matters for Candid:** Supports the \"change frequency\" leg of [[rule-build-catalogue-when-records-numerous-changing-multi-attribute]]. Frequently-changing data benefits from a structured/automated source of truth rather than a hand-edited document — the alternative is silent ineligibility for rich results once the content goes stale. Bridges into the cms-workflow / maintenance burden topic.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"google-rich-results-eligibility-not-guarantee","title":"Google Search Central — structured data produces eligibility, not a guarantee; does not guarantee rich results even with correct markup","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-build-catalogue-when-records-numerous-changing-multi-attribute","title":"R1 — Build a searchable, structured catalogue when records are numerous, change often, or carry several independent queryable attributes","kind":"rule","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-searchable-structured-catalogue-working-tool-june-2026","title":"Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-build-catalogue-when-records-numerous-changing-multi-attribute","title":"R1 — Build a searchable, structured catalogue when records are numerous, change often, or carry several independent queryable attributes","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-21T13:17:12.669Z","updated_at":"2026-06-21T13:17:12.669Z"}