{"id":8,"slug":"geo-statistics-addition-31pct","title":"GEO finding: Statistics Addition is the #2 tactic at +31%","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["ai-citation","geo","extractability"],"reference_body":"**Claim:** Statistics Addition (inserting concrete numbers, percentages, dates into content) lifted AI-response visibility by **+31% on Position-Adjusted Word Count** in the Princeton GEO paper — second only to Quotation Addition (+41%).\n\n**Source:** Aggarwal et al., arXiv:2311.09735 v3, Table 6. See [[princeton-geo-paper-aggarwal-2024]].\n\n**Confidence:** Verified (primary).\n\n**Practical implication for Candid content:** Every claim that can carry a number (date, percentage, count, currency) should carry one. Vague \"many businesses\" / \"most of the time\" hedging is exactly what the paper measured as low-lift.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"princeton-geo-paper-aggarwal-2024","title":"Princeton GEO paper (Aggarwal et al., KDD '24) — the foundational generative engine optimization study","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"rule-lead-with-answer-40-60-words","title":"RULE: Lead paragraphs with the direct answer. Aim for 40–60 words. Make every paragraph self-contained.","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-22T18:57:39.491Z","updated_at":"2026-05-22T18:57:39.491Z"}