{"id":7,"slug":"geo-quotation-addition-41pct","title":"GEO finding: Quotation Addition is the top-performing tactic at +41% on Position-Adjusted Word Count","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["ai-citation","geo","extractability"],"reference_body":"**Claim:** Among the 9 tactics tested in the Princeton GEO paper, **Quotation Addition** was the best-performing single method, lifting visibility by **+41% on Position-Adjusted Word Count** (Table 6). Statistics Addition was second at +31%, Cite Sources third at +28%, Fluency Optimization at +28%. Combined Fluency + Statistics reached +35.8%.\n\n**Quote (paper abstract / §1):** *\"Including citations, quotations from relevant sources, and statistics can significantly boost source visibility, with an increase of over 40% across various queries.\"*\n\n**Source:** Aggarwal et al., arXiv:2311.09735 v3, Table 6. See [[princeton-geo-paper-aggarwal-2024]].\n\n**Confidence:** Verified (primary read of paper v3).\n\n**Important attribution correction:** Many SEO industry writeups credit Statistics Addition with the +41% number. The paper itself names **Quotation Addition** as the +41% method on PAWC. Brief 1 of the Candid research series flags this conflict explicitly. Brief 2 inherits the industry confusion. Use the paper, not the SEO blogs.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"princeton-geo-paper-aggarwal-2024","title":"Princeton GEO paper (Aggarwal et al., KDD '24) — the foundational generative engine optimization study","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"rule-lead-with-answer-40-60-words","title":"RULE: Lead paragraphs with the direct answer. Aim for 40–60 words. Make every paragraph self-contained.","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-22T18:57:39.484Z","updated_at":"2026-05-22T18:57:39.484Z"}