{"id":1814,"slug":"geo-paper-perplexity-37-percent-live-engine","title":"GEO paper — visibility improvements up to 37% on Perplexity.ai (live engine, 200-sample test)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["ai-citation","llm-answer-engines","generative-engine-optimization"],"reference_body":"**Claim:** *\"visibility improvements up to 37%\"* on the live engine **Perplexity.ai** (200-sample test).\n\n**Source:** Aggarwal et al., arXiv:2311.09735 — Jun 28, 2024.\n\n**Confidence:** Verified for the test result; **caveat:** sample of 200 on a single engine.\n\n**Why this matters for Candid:** The only live-engine validation in the paper. Modest sample, but it crosses the gap from \"works in the synthetic benchmark\" to \"works on a shipping AI answer engine.\"","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"geo-paper-aggarwal-kdd-2024-citations-stats-40pct-visibility","title":"Aggarwal et al., \"GEO: Generative Engine Optimization\" (Princeton / Georgia Tech / Allen AI / IIT Delhi, KDD '24) — citations + quotations + statistics in visible text lift source visibility by >40% across queries","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-website-as-working-surface-june-2026","title":"Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-favor-body-text-citations-stats-over-schema-for-ai-visibility","title":"R3 — Favor body-text citations, quotations and statistics over schema markup as the AI-visibility lever; the peer-reviewed lift is in body text","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-21T13:17:17.683Z","updated_at":"2026-06-21T13:17:17.683Z"}