{"id":9,"slug":"geo-cite-sources-28pct","title":"GEO finding: Cite Sources lifts visibility +28%","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["ai-citation","geo","e-e-a-t"],"reference_body":"**Claim:** \"Cite Sources\" — adding named external citations (author + institution + URL) — lifted AI-response visibility by **+28% on Position-Adjusted Word Count** in the Princeton GEO paper. Fluency Optimization also scored +28%.\n\n**Source:** Aggarwal et al., arXiv:2311.09735 v3, Table 6. See [[princeton-geo-paper-aggarwal-2024]].\n\n**Confidence:** Verified (primary).\n\n**Mechanism:** AI retrievers extract more reliably from passages that anchor claims to a named institution + date. The signal is the same that Wikipedia's verifiability policy enforces — attribution makes a passage *extractable as a fact*, not as an opinion. See [[wikipedia-verifiability-policy]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"princeton-geo-paper-aggarwal-2024","title":"Princeton GEO paper (Aggarwal et al., KDD '24) — the foundational generative engine optimization study","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"wikipedia-verifiability-policy","title":"Wikipedia verifiability policy: all challenged material must carry an inline citation to a reliable published source","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[]},"created_at":"2026-05-22T18:57:39.501Z","updated_at":"2026-05-22T18:57:39.501Z"}