{"id":778,"slug":"gc-fears-about-digital-presence","title":"GC fears about their own digital presence — negative reviews, photo theft, lead-form spam, pricing transparency","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["trust-signals","gc-vertical"],"reference_body":"**Underdiscussed lever:** the prospect's own fears about going online include:\n\n- **Negative reviews they can't remove** (HomeStars, Google).\n- **Photo theft by competitors** — project photos posted publicly get reused in other firms' galleries.\n- **Lead-form spam** — forms attract more bots than buyers.\n- **Pricing transparency anxiety** — many GCs deliberately don't publish ranges, fearing competitors will undercut on bid day.\n\n**Confidence:** Single-source (Candid editorial pattern recognition from field calls).\n\n**Use:** the Candid audit deliverable should include a \"watermark + EXIF strip + DMCA template\" mini-section addressing photo theft directly. Most GC sites have no protection in place.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"rule-gc-construction-vocabulary-correctness","title":"RULE: Candid's own GC-facing pages must use construction vocabulary correctly — Tarion, COR, PDI, 1-2-7, draw schedule, RFI, punch list","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-23T21:58:32.588Z","updated_at":"2026-05-23T21:58:32.588Z"}