{"id":1348,"slug":"gartner-30pct-bi-adoption","title":"Gartner — \"pervasive business intelligence remains elusive, with BI and analytics adoption at about 30% of all employees\" (doc 3753469, Howson & Sallam)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["self-service-adoption","dashboards","bi-tools-landscape"],"reference_body":"**Claim:** **Gartner**, *Survey Analysis: Why BI and Analytics Adoption Remains Low and How to Expand Its Reach* (doc 3753469; analysts **Cindi Howson, Rita Sallam**): \"**Pervasive business intelligence remains elusive, with BI and analytics adoption at about 30% of all employees.**\"\n\n**Source:** Gartner doc 3753469.\n\n**Confidence:** Verified — primary, analyst firm.\n\n**Why this matters for Candid:** Independent corroboration of [[barc-eckerson-25pct-bi-adoption-2022]]. Together: BI tools have averaged ~25-30% employee adoption for over a decade. Treat any vendor \"X% increase from dashboards\" claim against that baseline.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"barc-eckerson-25pct-bi-adoption-2022","title":"BARC / Eckerson Group (March 2022, 214 D&A leaders surveyed Nov-Dec 2021) — BI/analytics adoption at 25% of employees on average; \"stuck around 20% for many years\" per Eckerson","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-dashboards-smb-june-2026","title":"Research brief: dashboards for SMBs — what's worth showing, and when an embedded one earns its keep (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-dashboards-vendor-marketing-base","title":"Caveats for the dashboards brief: pervasive BI/embedded-analytics vendor sourcing; the viral \"60-70%\" stat is folklore; SMB data thin; retention claims unproven","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-disregard-vendor-bi-stats-cite-barc-gartner-adoption","title":"R5 — Disregard vendor BI \"X% improvement\" / \"60-70% unused\" stats in client conversations; cite BARC (~25%) and Gartner (~30%) adoption baselines","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-20T18:03:12.093Z","updated_at":"2026-06-20T18:03:12.093Z"}