{"id":1487,"slug":"gaps-information-asymmetry-decision-edge-next-pass-research","title":"Gaps: information-asymmetry decision-edge brief (June 2026) — designated next-pass research","kind":"research-notes","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["information-asymmetry","customer-retention"],"reference_body":"**Open research items the next pass must close before the brief becomes an article:**\n\n1. **Targeting / site-selection / lookalike independent SMB evidence.** The thinnest domain in the brief. Secure independent primary (or reputable-secondary) evidence for territory / site-selection analytics. If not securable, consider merging targeting & selection into the retention domain ([[informs-analytics-magazine-churn-binary-classification]]) since propensity / segmentation are the same underlying skill. *This was the source session's intended subagent target.*\n\n2. **Leading-indicator demand data for SMBs.** Find a primary study tying a leading indicator (building permits, economic releases, weather) to a *firm-level* staffing / buying / bidding decision. The mechanism is general; the SMB-relevant case study is missing.\n\n3. **Overfitting / small-n statistical-significance anchor.** Source to a primary statistics / methods reference rather than assertion. Asserted as broadly consensus in the source brief; not independently sourced this pass.\n\n4. **Retention magnitude primary sources.** Locate the true primary sources for the recycled 5x-25x acquisition and 25-95pct retention-to-profit claims (likely Reichheld / Bain; Gupta-Lehmann CLV work) and replace the vendor chain — or drop the numbers from the article entirely. See [[retention-magnitude-vendor-recycled-quarantine]].\n\n5. **Verbatim confirmation of the three prior briefs.** Re-open the three prior briefs ([[research-brief-public-data-private-moat]], [[research-brief-dataset-is-the-product]], [[research-brief-data-driven-tools-smb-june-2026]]) and confirm no claim in this brief duplicates them. The source session's seam note was built from descriptions of those briefs, not verbatim content.\n\n6. **Re-run the subagent → enrich_draft → complete sequence** that the source session's turn limit pre-empted. This brief is capture-layer only; the formal research-loop step was not executed in the originating session.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-information-asymmetry-decision-edge-june-2026","title":"Research notes (capture-layer): the affirmative, inward decision-edge case for data intelligence — information asymmetry applied to pricing, demand, risk, retention, targeting (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"}],"incoming":[]},"created_at":"2026-06-21T01:14:48.825Z","updated_at":"2026-06-21T01:14:48.825Z"}