{"id":1281,"slug":"gallo-winery-openet-20pct-water-reduction","title":"E. & J. Gallo Winery — reported using OpenET ET data to \"reduce applied water by up to 20%\"","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["open-data","kpi-candidates","weather-data-demand"],"reference_body":"**Claim:** **E. & J. Gallo Winery** reported using OpenET evapotranspiration data to \"**reduce applied water by up to 20%**.\" Quote attributed to **M.M. Alsina, Research Scientist, E&J Gallo**, at etdata.org/feed/.\n\n**Source:** etdata.org/feed/ (quote); corroborated qualitatively by NASA Science and by a Nature Communications 2024 study on California water-savings potential.\n\n**Confidence:** Single-source named quote; qualitatively corroborated.\n\n**Caveat:** Gallo is a large private firm, used as the best-sourced named user with a hard figure — not directly transferable to SMB scale.\n\n**Why this matters for Candid:** Concrete, sourced \"open data → operational saving\" story for the article — irrigation timing that comes from free public satellite data.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"openet-irrigation-data-free","title":"NASA / USDA OpenET — free Landsat-based evapotranspiration data via API for automated irrigation decision-support","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-data-driven-tools-smb-june-2026","title":"Research brief: live data and data-driven tools for SMBs — when it's an edge, when it's overkill (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-data-driven-tools-vendor-self-reported-and-large-enterprise","title":"Caveats for the data-driven-tools brief: vendor self-reporting on conversion; enterprise-scale benchmarks; named-user quotes; macro projections","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T16:57:38.902Z","updated_at":"2026-06-20T16:57:38.902Z"}