{"id":1392,"slug":"embed-widget-attribution-pattern","title":"Embed / widget attribution pattern — tools offered with copy-paste embed snippets earn attribution backlinks when other sites display them; place \"add to your site\" at point of peak perceived value","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["agency-methodology","customer-facing-tools","linkable-assets"],"reference_body":"**Claim:** Tools offered with a **copy-paste embed snippet** earn attribution backlinks when other sites display them. Best practice: place the \"**add this to your site**\" option at the **point of peak perceived value** (right under the result), not buried in a footer or About page.\n\n**Source:** Practitioner literature; several sources sell embed platforms (flagged).\n\n**Confidence:** Industry-consensus.\n\n**Why this matters for Candid:** Operational design detail. The embed-snippet placement decision is one of the few high-leverage choices in a tool build — wrong placement converts a potential link-magnet into a regular page.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"ahrefs-tools-calculators-attract-lots-links","title":"Ahrefs (Hardwick, 2018/2020) — \"online tools and calculators have the potential to attract a LOT of links\" because they solve a problem people are already talking about, making linking to your tool a natural next step","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-interactive-tool-mechanisms-smb-june-2026","title":"Research brief: why interactive tools deepen a business's relationship with its audience — a mechanism-level research package (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-build-for-citation-not-just-utility","title":"R4 — When SEO is part of the case, build for CITATION not just utility — the public quotable number earns the links; the private personal answer does not","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-20T18:18:57.534Z","updated_at":"2026-06-20T18:18:57.534Z"}