{"id":1969,"slug":"diy-platform-outcomes-data-gap","title":"DIY-platform outcome data (leads / sales / conversions) — essentially nonexistent in independent literature","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","conversion-rate","data-gaps"],"reference_body":"**Claim:** There is **no DIY-platform-specific independent data** on whether sites built on Wix / Squarespace / GoDaddy / Weebly produce measurable business outcomes (leads, calls, sales). General benchmarks (B2B website conversion median ~2.9%; service vs SaaS variance) exist but are **not segmented by build method**.\n\n**Source:** Survey of the literature (gap).\n\n**Confidence:** This is a documented gap, not a finding.\n\n**Why this matters for Candid:** The most important gap in the brief. The claim \"DIY builders work for SMBs\" cannot be substantiated at the outcome level with current data; only at the \"site stays up\" level. When a client asks \"does this work?\" the honest answer requires stating which definition of \"work\" applies. See [[three-success-definitions-diy-builders-2026]] and [[rule-r5-thresholds-that-would-change-the-assessment]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"rule-r5-thresholds-that-would-change-the-assessment","title":"R5 — Thresholds that would change the assessment — name the gaps so they can be filled","kind":"rule","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"three-success-definitions-diy-builders-2026","title":"Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-r5-thresholds-that-would-change-the-assessment","title":"R5 — Thresholds that would change the assessment — name the gaps so they can be filled","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.355Z","updated_at":"2026-06-23T12:08:39.355Z"}