{"id":1966,"slug":"diy-platform-launch-rate-data-gap","title":"DIY-platform launch / completion rate — no independent, survivorship-corrected figure exists","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","editorial-discipline","data-gaps"],"reference_body":"**Claim:** **No independent dataset** cleanly reports \"share of started DIY sites that ever go public.\" The only available evidence is indirect (vendor user/subscriber counts — [[wix-304m-registered-vs-6m-paid-2025-conversion-2-percent]]) plus Wix's qualitative admission that \"many users never publish a website\" ([[wix-f1-many-users-never-publish-quote-2014]]).\n\n**Source:** Survey of the literature (gap).\n\n**Confidence:** This is a documented gap, not a finding.\n\n**Why this matters for Candid:** When a brief or article needs to talk about launch/completion, the honest move is to state \"no reliable independent data exists\" and cite the Wix admission + paid-conversion proxy. See [[rule-r5-thresholds-that-would-change-the-assessment]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"wix-f1-many-users-never-publish-quote-2014","title":"Wix Form F-1 (SEC, March 20 2014) — verbatim admission that many registered users never publish a website","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"wix-304m-registered-vs-6m-paid-2025-conversion-2-percent","title":"Wix end-2025 — 304M registered users, 6.11M premium subscriptions (~2% paid conversion); ~8–8.5M live sites (BuiltWith)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-r5-thresholds-that-would-change-the-assessment","title":"R5 — Thresholds that would change the assessment — name the gaps so they can be filled","kind":"rule","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.339Z","updated_at":"2026-06-23T12:08:39.339Z"}