{"id":200,"slug":"dentons-find-your-team-matrix-pattern","title":"Dentons: explicit Industries × Practices matrix at /find-your-dentons-team/ — \"organized around your business agenda\"","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["information-architecture"],"reference_body":"**Claim:** **Dentons** exposes a deliberate matrix at `/en/find-your-dentons-team/` with parallel children `/practices/` and `/industry-sectors/`.\n\n**Quote (Dentons):**\n\n> \"We have organized our content and solutions around your business agenda, rather than our organizational structure.\"\n\n**Source:** <https://www.dentons.com/en/find-your-dentons-team> (field research, May 2026).\n\n**Confidence:** Verified.\n\n**Why this is the enterprise pattern:** Dentons explicitly names the IA principle — \"your business agenda, not our org chart.\" The result is a matrix where buyers can enter via the dimension that matches their mental model (industry-first or practice-first). DLA Piper uses the same `/sectors/` pattern.\n\n**Doesn't transfer to small firms.** A 4-lawyer firm cannot maintain Dentons' matrix. See [[rule-small-distributor-use-hub-and-spoke]] for the small-firm pattern instead.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"crowe-cleanest-industries-slug-pattern","title":"Crowe LLP: cleanest /industries/<slug>/ URL pattern in the sample (Audit/Tax/Advisory/Consulting × industries)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"ia-decision-matrix-by-business-shape","title":"Reference: which IA pattern to use, by business shape (decision matrix)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-expose-industry-and-service-as-orthogonal-axes","title":"RULE: Expose Industries and Services as two orthogonal axes in the top nav. Don't hide one behind the other.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"rule-small-distributor-use-hub-and-spoke","title":"RULE: 4-15-person service businesses use hub-and-spoke IA, not enterprise matrix. Don't pretend to be Dentons.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.109Z","updated_at":"2026-05-22T19:40:49.109Z"}