{"id":1513,"slug":"crea-ddf-2012-channels-consumer-grade","title":"CREA Data Distribution Facility (DDF®) — created 2012, opt-in via REALTOR Link®; multiple channels; feeds are consumer-grade (REALTOR.ca-level), NOT the deep layer","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["real-estate-mls","mls-data-licensing"],"reference_body":"**Claim.** CREA created the Data Distribution Facility (DDF®) in 2012 as permission-based national syndication. Channels include National Shared Pool, National Franchisor Pool, Member Feed, Real Estate Advertising Website, Partner, and Franchisor Direct Feed. Members opt in via the REALTOR Link® dashboard, choosing destinations and how much info to send. DDF feeds contain listing information at the same level as REALTOR.ca — **consumer-grade, not the deep layer.**\n\n**Quote.**\n> \"DDF feeds contain listing information at the same level as REALTOR.ca.\"\n\n**Source.** Realtyna (creation date — SS, vendor); therae.com knowledge base (channels — V, industry KB); redmantech (\"consumer-grade\" framing — SS), accessed 2026-06-21.\n\n**Confidence.** Verified for the existence + channel list; single-source for the 2012 creation year and the \"consumer-grade only\" framing.\n\n**Caveats.** Two of the three citations are vendor blogs — direction is consistent but the \"consumer-grade only\" line is one source. The DDF policy text from CREA would be the primary; that's in REALTOR Link, not openly indexed.\n\n**Implication / use.** Decisive for any \"we'll just use the DDF\" product idea — the DDF carries REALTOR.ca-level data, not the multi-year historical / sold layer.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"},{"slug":"crea-mls-realtor-trademarks-three-pillars","title":"CREA — owns MLS®/REALTOR®/Multiple Listing Service® registered trademarks; licences member boards; runs REALTOR.ca + DDF; sets national By-Laws, Rules, REALTOR® Code, Three Pillars of the MLS® Mark","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-mls-data-inside-the-box-ontario-june-2026","title":"Research notes (capture-layer): inside the MLS box — what an Ontario member agent's account exposes, what goes unused, and what they're licensed to do with it (June 2026)","kind":"research-notes","scope":"business","link_type":"relates-to"},{"slug":"rule-treat-mls-data-access-as-contract-not-login","title":"Rule: treat MLS data access as a contract (DLA / AUA / VOW Terms / IDX policy), not just a login","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-21T10:45:32.916Z","updated_at":"2026-06-21T10:45:32.916Z"}