{"id":850,"slug":"client-bjf-visuals-confidentiality-method","title":"B&J case study — visual assets needed, confidentiality unknowns, method appendix","kind":"reference","scope":"client-case-studies","status":"current","audiences":["kevin","michael","candid-team"],"topics":["client-boucher-jones","case-study-source","client-confidentiality","case-study-method","case-study-visuals"],"reference_body":"## Visual assets needed\n\n**[Our observation throughout this section.]**\n\nFor the case study layout, candidate screenshots in priority order:\n\n1. **Homepage** — the brand-defining surface\n2. **An agriculture vertical page** with its OEM crosswalk and decision framework — shows depth and craft\n3. **A `/resources/` long-form article** (recommend `coloured-diesel-and-ontario-law` or `tssa-mobile-fueling-licence-2026`) — shows editorial voice and regulatory-citation discipline\n4. **A `/locations/` city page** (recommend `/locations/london` or `/locations/waterloo`) — shows local-business depth\n5. **A future Manifold widget** (the \"What's in a litre\" tax-stack card) — shows the data-platform layer\n\nMobile and desktop captures of each. Plus:\n\n- B&J logo files **[Available in project — see `BOUCHERJONES_AD.pdf` for the current brand mark]**\n- Brand colour reference **[Available in repo `globals.css @theme` block — needs to be exported]**\n- Architecture diagram showing marketing site / CRM / Manifold / lubricants catalog as one platform with shared design system **[To be created]**\n\n## Confidentiality and approval\n\n**[All Unknown — these are conversations that need to happen with Michael.]**\n\n- What's off-limits (pricing, customer names, specific revenue figures)? **[Unknown]**\n- Who at B&J approves the published case study? **[Likely Michael DeLeye, but to be confirmed]**\n- Comfortable being the first published case study on `candidcreative.ca`? **[Unknown]**\n\n## The method appendix (for the bottom of the case study page)\n\nWhat we can honestly say we measured and how:\n\n| Metric | Tool | Window |\n|---|---|---|\n| Page inventory (old vs. new) | Manual crawl + sitemap registry export | Pre-launch audit, May 2026 |\n| Technical SEO (titles, descriptions, canonicals, OG, headings) | Markdown extraction of 13 representative pages | Pre-launch audit, May 2026 |\n| Content quality / voice / regulatory citation density | Structural audit by senior editor (Kevin) | Pre-launch audit, May 2026 |\n| Schema gaps | JSON-LD search across extracted pages | Pre-launch audit, May 2026 |\n| Lubricants ingest entity counts | Direct query of Manifold database | Roadmap v2.1, May 2026 |\n\nWhat we explicitly did **not** measure (and should disclose):\n\n- Lighthouse / Core Web Vitals — pending\n- Operational deltas (quote turnaround, hours saved, spreadsheets eliminated) — pending, because the CRM tools that would change these workflows are not yet shipped\n- Lead volume / revenue / business outcomes — pending, because the site has not had a production cutover from WordPress","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"client-bjf-case-study-source-v1","title":"Boucher & Jones Fuels — case-study source material, v1 (parent index)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-data-gaps-needs-followup","title":"B&J — known unknowns that need a human conversation or a tool query before publication","kind":"reference","scope":"client-case-studies","link_type":"relates-to"}]},"created_at":"2026-05-24T00:26:55.521Z","updated_at":"2026-05-24T00:26:55.521Z"}