{"id":853,"slug":"client-bjf-source-documents-inventory","title":"B&J — source documents in the project knowledge base (so the KB knows what is and is not ingested here)","kind":"reference","scope":"client-case-studies","status":"current","audiences":["kevin","candid-team"],"topics":["client-boucher-jones","case-study-source"],"reference_body":"Verified primary sources in the project knowledge:\n\n- `crm_project_plan.docx` — CRM scope, data model, three-phase delegation framework\n- `BoucherJones_MarketingSite_TechStack.docx` — marketing site tech stack (partially superseded; see [[client-bjf-marketing-site-stack]])\n- `BJ_Phase2_Proposal_v2.docx` — Phase 2 marketing site proposal with 30/90/180-day ranking projections\n- `BoucherJones_CMO_Agreement_Final.docx` — fractional CMO engagement scope **[Not read in detail for this v1 dump — flag for v2 enrichment]**\n- `Boucher_and_Jones_Fuels__Capability_Reference_Guide_for_Fuel_Marketing_and_Distribution_Operations.md` — full capability vocabulary for the industry\n- `capability-audit-content.json` — Capability Audit tool content\n- `Davis_and_McCauley_Fuels_to_Boucher_and_Jones_Fuels__Digital_Transition_Audit.md` — D&M transition strategy\n- `Boucher_and_Jones_Fuels__Pre-Launch_Site_Audit_and_Migration_Analysis.md` — the gold-mine audit (most comprehensive source on what is strong about the new site)\n- `Manifold-*` (5 documents) — Manifold data platform roadmap and product brief\n- `Boucher_and_Jones_Fuels__Buyer_Persona_and_Decision-Journey_Research_for_Website_Rebuild.md` — persona research\n- 6+ foundation research documents (agriculture, fleet/commercial, lubricants, propane variants, DEF, geographic)\n- `Competitive_Marketing_Analysis_and_Recommendations_for_Boucher__Jones.pdf` — competitive landscape\n- `Boucher__Jones_Marketing_Strategy.pdf` — early-stage marketing strategy (pre-rebuild)\n- `EOS_Vision.pdf` — strategic vision document **[Not read in detail for this v1 dump — flag for v2 enrichment]**","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"client-bjf-case-study-source-v1","title":"Boucher & Jones Fuels — case-study source material, v1 (parent index)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-narrative-angles-ranked","title":"B&J case study — suggested narrative angles, ranked, with a recommended hybrid lead","kind":"reference","scope":"client-case-studies","link_type":"relates-to"}]},"created_at":"2026-05-24T00:26:55.538Z","updated_at":"2026-05-24T00:26:55.538Z"}