{"id":849,"slug":"client-bjf-quotes-and-needs","title":"B&J quotes — what is available verbatim, what still needs to be gathered","kind":"reference","scope":"client-case-studies","status":"current","audiences":["kevin","michael","candid-team"],"topics":["client-boucher-jones","case-study-source","client-quotes"],"reference_body":"## Verbatim quotes from existing site copy (in B&J voice — available to be cited as the brand speaking)\n\n> *\"Every fuel supplier in the industry has run a tank dry at some point.\"*\n\nFrom the home-heating run-out FAQ. The pre-launch audit uses this as the canonical example of B&J's voice. **[Verified]**\n\n> *\"Boucher & Jones Fuels — Diesel, propane, and lubricants across southwestern Ontario\"*\n\nHomepage title. **[Verified]**\n\n> *\"Coloured diesel and Ontario law for farmers — a plain-language reference\"*\n\nArticle title. **[Verified]**\n\n> *\"Petro-Canada Air1 DEF in totes, drums, and jugs across southwestern Ontario. Consumption math by vertical, storage and stability, format ladder.\"*\n\nDEF page meta. **[Verified]**\n\n## Customer/persona quotes (verbatim, sourced)\n\n> *\"I ran out of propane 3 times. The last time I waited 3 days before they refilled. House temp was into the 50 deg range before they refilled.\"*\n\nBBB review of Sparlings Propane, a competitor. Used in the persona research as evidence of the pain point B&J solves. **[Verified — buyer persona research]**\n\n## Quote from Michael DeLeye\n\n**[Unknown — needs to be gathered]**. No documented direct quote from Michael in the project knowledge. For the case-study validation quote, this needs to come from a conversation with him.\n\nSuggest 2–3 candidate quotes under 15 words each, on themes like:\n- Why custom over an industry ERP\n- What the platform enables that the WordPress site couldn't\n- The value of having a single integrated platform","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"client-bjf-case-study-source-v1","title":"Boucher & Jones Fuels — case-study source material, v1 (parent index)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-data-gaps-needs-followup","title":"B&J — known unknowns that need a human conversation or a tool query before publication","kind":"reference","scope":"client-case-studies","link_type":"relates-to"}]},"created_at":"2026-05-24T00:26:55.515Z","updated_at":"2026-05-24T00:26:55.515Z"}