{"id":852,"slug":"client-bjf-narrative-angles-ranked","title":"B&J case study — suggested narrative angles, ranked, with a recommended hybrid lead","kind":"reference","scope":"client-case-studies","status":"current","audiences":["kevin","candid-team","client-prospect"],"topics":["client-boucher-jones","case-study-source","narrative-angles"],"reference_body":"For a portfolio entry on candidcreative.ca, here are the strongest angles in order:\n\n1. **\"How we modeled tanks as first-class objects to build a fuel CRM from scratch.\"** Strongest because it is specific, defensible, and tells the architecture story that competitors cannot copy. The case study lead is the data model. See [[client-bjf-data-model-tanks-first-class]].\n\n2. **\"Walk with quiet confidence — the editorial discipline that shaped a 50-page Petro-Canada distributor site.\"** Strongest because it is the positioning story, which is harder to fake than the technical story. The case study lead is the voice. See [[client-bjf-positioning-quiet-confidence]].\n\n3. **\"From WordPress to a Next.js platform with embedded data widgets, a 350-product lubricants catalog, and AI-citation-readiness baked in.\"** Strongest as the headline because it is the most concrete \"before and after.\" See [[client-bjf-live-site-inventory]].\n\n4. **\"Building the platform behind a regional fuel distributor — research first, code second.\"** Strongest because it foregrounds Candid Creative's research depth, which is the under-told differentiator. See [[client-bjf-source-documents-inventory]].\n\n## Recommended hybrid\n\n> **Lead with #3 in the H1 + headline KPI** (\"~50 live pages, 350+ products catalogued, 0 subscription costs\"), **then anchor the narrative on #1** (the data model) **with #2** (the positioning) **and #4** (research depth) **as sub-themes.**","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"client-bjf-data-model-tanks-first-class","title":"B&J data model — first-class entities, including TANKS (the most quotable architecture decision)","kind":"decision-record","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-positioning-quiet-confidence","title":"B&J positioning — \"walk with quiet confidence\" (editorial discipline, NOT a public tagline)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-live-site-inventory","title":"B&J live site inventory — page count, IA, what is planned (headline KPI: ~50 pages live vs ~6 before)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-source-documents-inventory","title":"B&J — source documents in the project knowledge base (so the KB knows what is and is not ingested here)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"}],"incoming":[{"slug":"client-bjf-case-study-source-v1","title":"Boucher & Jones Fuels — case-study source material, v1 (parent index)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"}]},"created_at":"2026-05-24T00:26:55.533Z","updated_at":"2026-05-24T00:26:55.533Z"}