{"id":851,"slug":"client-bjf-critical-context-flags","title":"B&J case study — critical overclaim guards (READ BEFORE WRITING)","kind":"reference","scope":"client-case-studies","status":"current","audiences":["kevin","candid-team","client-prospect"],"topics":["client-boucher-jones","case-study-source","client-confidentiality"],"reference_body":"These are things the KB and any case-study writer needs to know to write accurately about this engagement **without overclaiming**.\n\n1. **The marketing site is on a dev URL** (`bjweb.candidcreative.ca`), not the production domain, as of the most recent audit. Production cutover from WordPress has not yet happened. Case-study language must reflect this — the site is *\"in build with the agriculture vertical and 50+ pages live on the development surface\"* rather than *\"launched.\"*\n\n2. **The CRM is scoped and schema-designed but not built.** Phase 1 has not started development. The case study can describe the data model and the architecture decisions, but cannot claim the CRM is live, used by staff, or replacing spreadsheets — because none of those things are true yet.\n\n3. **The customer portal is Phase 2 of CRM, not yet built.**\n\n4. **\"Walk with quiet confidence\" is the positioning posture, not a public tagline.** It should never appear in customer-facing copy as a slogan. It is shorthand for the editorial discipline. **[Verified — positioning principle]**\n\n5. **Manifold is its own product, not a B&J asset.** When the case study describes the data layer powering embedded widgets on the B&J site, it should name Manifold as a Candid Creative product (with its own URL, `manifold.candidcreative.ca`), not as part of the B&J build.\n\n6. **Davis & McCauley is being absorbed, not retired.** The London brand is going through a transition page strategy, not a brand-kill. Write about it that way.\n\n7. **Tech-stack documents in the project knowledge are partially superseded.** `BoucherJones_MarketingSite_TechStack.docx` references Next.js 15, no Tailwind, and Express 5 — all of which have been changed in the live repo. The CLAUDE.md in the `bj-next` repo is the live source of truth. When the KB writes about the stack, the version in [[client-bjf-marketing-site-stack]] is correct.\n\n8. **Foundation research depth is the genuinely differentiating Candid Creative input.** The case study should not undersell this. 20+ research documents — each with confidence labeling, Canadian/Ontario sourcing, inline citations, and verbatim quotes where specified — feed the content layer. This is what makes the regulatory-citation discipline possible.\n\n9. **The biggest single technical gap as of the most recent audit is JSON-LD schema.** It will be deployed pre-launch; the case study should not pretend it is already deployed if writing during this window.\n\n10. **No production-traffic data exists yet.** CrUX, GSC, GA4 — none of these have meaningful data because the site has not had a cutover. The case study spec sheet should not invent KPIs from these sources.","rationale_body":"This is the single most important reference entry in the B&J case-study collection. Any drafter or KB-derived copy needs to read this before composing anything for publication.","metadata":null,"links":{"outgoing":[{"slug":"client-bjf-marketing-site-stack","title":"B&J marketing site stack (`bj-next`, dev URL `bjweb.candidcreative.ca`) — VERIFIED LIVE STACK","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-positioning-quiet-confidence","title":"B&J positioning — \"walk with quiet confidence\" (editorial discipline, NOT a public tagline)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"client-bjf-manifold-data-platform","title":"Manifold data platform — Candid Creative product powering embedded widgets on the B&J site","kind":"reference","scope":"client-case-studies","link_type":"relates-to"}],"incoming":[{"slug":"client-bjf-case-study-source-v1","title":"Boucher & Jones Fuels — case-study source material, v1 (parent index)","kind":"reference","scope":"client-case-studies","link_type":"relates-to"},{"slug":"rule-client-case-study-honest-status-flagging","title":"Rule: every Candid client case study must use the EXACT status of each workstream, not aspirational status","kind":"rule","scope":"client-case-studies","link_type":"depends-on"}]},"created_at":"2026-05-24T00:26:55.527Z","updated_at":"2026-05-24T00:26:55.527Z"}