{"id":627,"slug":"citation-pattern-library-8-patterns-2026","title":"CANDID REFERENCE: 8-pattern citation library — inline links, hover footnotes, end-of-section, archive pairs, schema","kind":"reference","scope":"business","status":"current","audiences":["claude-code","dev","candid-team"],"topics":["editorial-discipline","citation-practices"],"reference_body":"**The Candid citation pattern library. Pick the pattern that matches the artifact, not based on writer preference.**\n\n| Pattern | When to use | Tradeoff |\n|---|---|---|\n| Inline link in running prose | Default for 1-2 citations per paragraph | Lowest friction; risk of \"link to a blog repeating the claim\" = not sourcing |\n| **Inline parenthetical with source + date** | **KB articles, research briefs (Candid default)** | Heaviest signal of rigor; slightly heavier prose |\n| Hover footnotes (Wikipedia Reference Tooltips style, sidenotes.css) | Long-form analytical content | Excellent on desktop; requires keyboard/screen-reader accessibility; needs tap-to-expand on mobile |\n| Numbered footnotes with backlinks | Academic-style depth, 15+ citations | Familiar; requires scrolling. Tufte-style margin sidenotes preserve eye-line |\n| End-of-section \"Sources\" block | Topical clusters of citations | Cleaner prose; pairs well with claim numbering |\n| Dedicated \"Sources & Methodology\" page | Marketing pages making research-derived claims | Marketing page breathes; research page carries rigor — **marketing page MUST link to source page** |\n| Schema.org structured data (`Article.citation`, `ClaimReview`, `Claim`) | Machine readers / AI engines | Invisible to humans, high AI-citation value. ClaimReview no longer surfaces as Google rich result (June 2025) but remains useful for non-Google ingestion ([[google-retired-claim-review-rich-results-june-2025]]) |\n| Archive-link pairs (\"Original \\| Archived [date]\") | Time-sensitive web citations | Extra link cost; immunizes against link rot ([[nyt-link-half-life-15-years-13pct-content-drift]]) |\n\n**Candid Creative default:**\n- Inline parenthetical with source + date in **research briefs and KB articles**\n- Hover footnotes or end-of-section \"Sources\" blocks in **long-form public articles**\n- Dedicated Sources page for **marketing pages derived from KB research**\n- **Always** include archive links for time-sensitive citations","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"nyt-link-half-life-15-years-13pct-content-drift","title":"Link rot: NYT external links 1996-2019 show ~15-year half-life; 13% of \"live\" links no longer point to original content","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"google-retired-claim-review-rich-results-june-2025","title":"Google retired ClaimReview rich results in June 2025; schema persists for non-Google AI ingestion","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"rule-every-objective-claim-sourced-with-confidence-label","title":"RULE: Every objective claim in Candid content carries a named source + date + verbatim quote ≤25 words + confidence label","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-confidence-sources-dated-claims","title":"Research brief: Confidence Levels, Sources, and Dated Claims — why every statement on a credible site should be verifiable (piece 15 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T20:51:27.037Z","updated_at":"2026-05-22T20:51:27.037Z"}