{"id":955,"slug":"chba-renovation-month-2025-campaign","title":"CHBA \"Renovate Right. Renovate Now. RenoMark.\" Renovation Month campaign — October 2025","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["campaigns","renomark","home-renovation-vertical"],"reference_body":"**Claim:** CHBA launched a national **\"Renovate Right. Renovate Now. RenoMark.\"** Renovation Month campaign in **October 2025** to position RenoMark as the consumer's safest path against the renovation underground economy.\n\n**Source:** chba.ca/2025/10/01/renovation-month-campaign/.\n\n**Confidence:** Verified.\n\n## Why this matters for Candid renovator clients\n\n- The campaign tagline structure (*\"Renovate Right. Renovate Now. RenoMark.\"*) is the canonical CHBA framing — three short imperatives. Useful as a model for renovator client tagline development, **not** for direct copying.\n- The campaign reframes RenoMark as a **consumer-protection signal in a sector where the underground economy is the default**. This is the strongest available national positioning for renovator clients and aligns with [[tarion-vs-renomark-warranty-gap]] and [[bbb-canada-2022-scamtracker-home-improvement-78pct]].","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-renomark-credentialing-program","title":"Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"chba-renovation-sector-105-5b-2023-526k-jobs","title":"CHBA: Canadian residential renovation/maintenance/repair sector = $105.5B nominal spend in 2023, ~526,000 jobs, $36.9B wages","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"chba-publications-hmi-hbps-vividata","title":"CHBA flagship publications: quarterly Housing Market Index (HMI), Renovation Market Index (RMI), annual Home Buyer Preference Survey (Avid Ratings, 18,000+ buyers in 2024), Vividata Renovation Reports","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:35:46.086Z","updated_at":"2026-05-24T15:35:46.086Z"}