{"id":954,"slug":"chba-renovation-market-index-h2-2025-48pt3","title":"CHBA Renovation Market Index inaugural release (Mar 11 2026): H2 2025 RMI = 48.3/100, Future Conditions = 35.2, >70% of renovators concerned about 2026","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["measurement","renomark","home-renovation-vertical"],"reference_body":"**Claim:** CHBA launched the **Renovation Market Index (RMI)** in late 2025 and released its **inaugural data on March 11, 2026** via chba.ca and REMI Network.\n\n- **Overall RMI score (H2 2025):** **48.3 out of 100** — roughly neutral.\n- **Future Conditions sub-index:** **35.2** — leaning pessimistic.\n- *\"Over 70% of renovators said they were concerned about their business in 2026.\"*\n\n**Source:** chba.ca and REMI Network, **March 11, 2026**.\n\n**Confidence:** Verified.\n\n## Implication for Candid renovator clients\n\n- **Sector sentiment is soft going into 2026.** Marketing positioning should not lean on industry tailwinds — they're not there.\n- **The 70%+ concerned figure** is a useful framing for sales conversations with renovator clients: *\"You're not alone — CHBA's own data shows your peers are worried about 2026. Marketing systems built to keep your pipeline full when the broader market softens are exactly the right investment now.\"*\n- For client website copy, **be careful with \"growing demand\" or \"booming market\" language** — it doesn't match CHBA's own measurement. Lead with craft, recent projects, and named clients, not market growth.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"chba-renovation-sector-105-5b-2023-526k-jobs","title":"CHBA: Canadian residential renovation/maintenance/repair sector = $105.5B nominal spend in 2023, ~526,000 jobs, $36.9B wages","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-renomark-credentialing-program","title":"Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"chba-publications-hmi-hbps-vividata","title":"CHBA flagship publications: quarterly Housing Market Index (HMI), Renovation Market Index (RMI), annual Home Buyer Preference Survey (Avid Ratings, 18,000+ buyers in 2024), Vividata Renovation Reports","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:35:46.080Z","updated_at":"2026-05-24T15:35:46.080Z"}