{"id":992,"slug":"chba-publications-hmi-hbps-vividata","title":"CHBA flagship publications: quarterly Housing Market Index (HMI), Renovation Market Index (RMI), annual Home Buyer Preference Survey (Avid Ratings, 18,000+ buyers in 2024), Vividata Renovation Reports","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["measurement","gc-vertical","home-renovation-vertical","hba-membership"],"reference_body":"## CHBA Housing Market Index (HMI) — quarterly builder sentiment\n\n**Claim:** Quarterly sentiment indicator from a panel of CHBA builder/developer members. **Q1 2026 reading flagged Ontario as the weakest region; 88% of builders concerned for their business; 65% of Ontario builders reported layoffs over the past year.**\n\n**Source:** chba.ca/housing-market-index.\n**Confidence:** Verified.\n\n## CHBA Renovation Market Index (RMI) — new in late 2025\n\nInaugural release covering **H2 2025**, published **March 11, 2026**. Inaugural reading **48.3 / 100**; Future Conditions sub-index **35.2**; **>70% of renovators concerned about 2026**.\n\nFor full detail see the existing dedicated entry: [[chba-renovation-market-index-h2-2025-48pt3]]. Same release.\n\n## CHBA Home Buyer Preference Survey (HBPS) — annual since 2015\n\n**Claim:** Powered by **Avid Ratings Canada**. **2024 edition: 18,000+ buyers surveyed across six provinces; 188,000 cumulative invitations over nine years.**\n\n**2024 top \"must-haves\"**: walk-in closets (primary suite), kitchen islands, high-efficiency windows.\n\nNotable demographic findings:\n\n- **56%** of respondents looking for **aging-in-place features**\n- **57%** wanted a **legal secondary suite**\n- The most common affordability trade-off buyers would accept: **a smaller home**\n\n**Source:** chba.ca/2024/10/23 release.\n**Confidence:** Verified.\n\n## Vividata partnership — Renovation Reports for local HBAs\n\n**Claim:** CHBA's membership in Vividata provides licensed access to the **Study of the Canadian Consumer (SCC)**, covering **more than 50 local markets** that align with HBA boundaries. CHBA uses this to produce **custom Renovation Reports for local HBAs** through 2025.\n\n**Source:** Building Excellence article, August 2025.\n**Confidence:** Verified.\n\n**Caveat:** Vividata methodology specifics are not published to non-members; the underlying SCC data isn't openly available. For Candid client work that wants a defensible local-market consumer profile (KW-region, GTA, Ottawa), this is a useful CHBA membership benefit if the client joins the local HBA.\n\n## Why this matters for Candid use\n\nFor renovator clients especially: **the HBPS top must-haves list is the cleanest defensible source for \"what Canadian buyers want this year\"** in marketing copy. Lead with sourced facts from this survey rather than generic \"trends\" framing.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"homestars-2021-reno-report-98pct-read-reviews","title":"HomeStars September 2021 Reno Report (n=1,103, Angus Reid Forum): >98% of Canadian homeowners read reviews before making a purchasing decision","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"chba-renovation-market-index-h2-2025-48pt3","title":"CHBA Renovation Market Index inaugural release (Mar 11 2026): H2 2025 RMI = 48.3/100, Future Conditions = 35.2, >70% of renovators concerned about 2026","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"chba-renovation-month-2025-campaign","title":"CHBA \"Renovate Right. Renovate Now. RenoMark.\" Renovation Month campaign — October 2025","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-canadian-hba-stack","title":"Research brief: The Canadian HBA stack — CHBA / OHBA / BILD / WRHBA federated three-tier model, with marketing implications for Ontario builders and renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T16:32:33.756Z","updated_at":"2026-05-24T16:32:33.756Z"}