{"id":2010,"slug":"cannot-rate-seo-strength","title":"CANNOT — \"How strong is your SEO?\" (no instrument; owner has no access to the metric)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["observable-proxies-for-judgment","smb-digital-literacy"],"reference_body":"**Anti-pattern:** \"Rate your SEO 1-10\" / \"How strong is your SEO?\" / \"How optimized is your site?\"\n\n**Why it fails:** The owner has no instrument to measure SEO strength and only 26% claim even a \"good\" understanding of how Google ranks results ([[fractl-seo-knowledge-gap-survey]]). The judgment is pure self-rating.\n\n**Replacement (CAN-answer version):** \"When did you last add or change content on your website?\" + \"How many businesses appear above you in a Google search for your main service + city?\" — observable proxies, not self-ratings.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"fractl-seo-knowledge-gap-survey","title":"Fractl SEO knowledge-gap survey — only 26% of business owners claim \"good\" or \"expert\" SEO understanding","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-smb-widget-capture-layer-june-2026","title":"Research brief: SMB widget capture layer — what owners can vs cannot self-report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:01.019Z","updated_at":"2026-06-23T19:16:01.019Z"}