{"id":762,"slug":"buildbook-referrals-65pct-trust-92pct","title":"BuildBook (citing WOMMA): 65% of new home-services business comes from referrals; 92% of consumers trust referrals from people they know","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["trust-signals","gc-vertical","referral-marketing"],"reference_body":"**Claim:** BuildBook, summarizing industry sources (WOMMA), puts referral and word-of-mouth share of new home-services business at 65% of total revenue. 92% of consumers trust referrals from people they know. Many small builders report 80-100% of revenue from word-of-mouth.\n\n**Source:** https://buildbook.co/blog/increasing-client-referrals-for-construction-business\n\n**Confidence:** Single-source (BuildBook citing WOMMA; WOMMA primary attribution older).\n\n**Implication:** This is the central pillar of the GC sales narrative — referrals are the comfort and the trap. See [[gc-referral-dependence-65pct-feast-or-famine]].","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"gc-referral-dependence-65pct-feast-or-famine","title":"GCs do not have a lead problem — they have a referral-dependence problem (the 65% comfort and trap)","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-23T21:58:32.524Z","updated_at":"2026-05-23T21:58:32.524Z"}