{"id":1068,"slug":"breakthrough-academy-coaching-self-reported-outcomes","title":"Breakthrough Academy (Vancouver) — 70% U.S. / 30% Canadian members; self-reported −22 hrs/week, +69% net profit year one","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["gc-vertical","psychology-aversion","contractor-coaching"],"reference_body":"**Claim:** Breakthrough Academy is the most visible contractor-coaching organization in the Canadian market:\n\n- Vancouver-based; **70% U.S. / 30% Canadian** members per its own materials.\n- Self-reported member outcomes in year one: **−22 hours per week of owner time** and **+69% net profit**.\n\n**Source:** Breakthrough Academy published member materials and *Contractor Evolution* podcast.\n\n**Confidence:** Single-source / Anecdotal (organization-self-reported, not independently audited).\n\n**For Candid:** Useful as a directional indicator — BTA members appear to be more marketing-receptive than the broader GC population — but the outcome figures should not be cited as Candid evidence without an audit. Used here as scaffolding for the causal-direction question in [[coaching-marketing-correlation-causal-direction-unclear]].\n\n**Adjacent ecosystem:** ProfitTools, EOS Worldwide implementations in trades (Wickman 2007), CFAA, NRBA. The \"coached contractor\" sub-population is real and growing.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-psychology-gc-marketing-aversion-may-2026","title":"Research brief: the psychology of marketing aversion among general contractor owners (May 2026 foundation)","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"coaching-marketing-correlation-causal-direction-unclear","title":"Contractor coaching ↔ marketing receptivity correlation — three plausible causal interpretations, data does not distinguish","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-24T23:24:06.343Z","updated_at":"2026-05-24T23:24:06.343Z"}