{"id":2417,"slug":"benchmark-onely-mixed-figures-2023","title":"Benchmark #7 (Single-source / Industry-consensus): Onely / Tomek Rudzki — ~16% of valuable indexable pages never indexed; 83% indexed within first week (some up to 8 weeks); ~56% after 1 day, ~87% after 2 weeks (\"thousands of websites\" — exact N undisclosed)","kind":"reference","scope":"business","status":"internal","audiences":["kevin","candid-team"],"topics":["indexing-failure-tail"],"reference_body":"**Claim:** Onely (Tomek Rudzki), ~2021–2023, multiple cited figures:\n\n- **~16% of valuable, indexable pages on popular sites are never indexed.** Ever. (Verbatim Rudzki, with examples: Walmart.com — 45% of product pages not indexed; dictionary.cambridge.org — 99.5% not indexed.) See [[google-onely-83pct-week-survivorship-flagged]] for the lifecycle-brief atomic entry on this number.\n- **83% of pages indexed within the first week** of publication; some pages have to wait up to **8 weeks**.\n- Onely's indexing guide also reports **~56% of indexable URLs indexed after one day** and **~87% after two weeks**.\n\n**Source:** Onely / Tomek Rudzki (industry analysis); 83%-in-week-one figure cited via Search Engine Journal Sept 27, 2022.\n\n**Method:** \"Thousands of websites\" / \"many popular websites\" — **exact sample size NOT publicly disclosed**; URL Inspection API + sitemap sampling.\n\n**Distribution or average?** Mix of average and distribution.\n\n**Confidence:** **Single-source / Industry-consensus.**\n\n**Caveat:** **Product-incentivized** (technical-SEO agency selling indexing services). **Methodology and N are not transparent** — the 83% figure is a secondary citation with no published N or method. The 16%-never-indexed number is the strategically important one and the corrective to the 83% survivorship-flagged figure.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"google-onely-83pct-week-survivorship-flagged","title":"Onely (Tomek Rudzki) — \"on average, 83% of pages are indexed within the first week of publication; some pages have to wait up to eight weeks\"; ~16% of valuable, indexable pages on popular sites NEVER get indexed — flag survivorship","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-plan-by-distribution-not-average","title":"Rule (R1): plan by distribution, not average — assume ~15–20% chance any given valuable page is NEVER indexed; assume reaching top 10 within year 1 is <10% per page","kind":"rule","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-new-site-timing-benchmarks-june-2026","title":"Research brief: how long does it actually take a new website to move through Google's pipeline — a methodology-graded benchmark report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"crawl-to-index-synthesis-1-to-4-weeks","title":"Crawl-to-index distribution synthesis — for pages that get indexed AT ALL, median lands in the 1–4 week range; meaningful minority takes 1–3 months; small share takes longer; same-day/within-48h concentrated in high-authority + news","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-25T16:11:01.527Z","updated_at":"2026-06-25T17:07:10.774Z"}