{"id":2006,"slug":"behavioral-website-age","title":"CAN — \"How old is your website?\" (concrete date-based fact)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["observable-proxies-for-judgment"],"reference_body":"**Question pattern:** How old is your current website? (under 1 yr / 1-3 yrs / 3+ yrs / I don't have one.)\n\n**Why it works:** Concrete, date-based, retrievable. Strong proxy for digital maturity, though correlation is directional only (see caveat).\n\n**Caveat:** Website age correlates with accumulated signals (links, history, brand demand), not a ranking factor in itself. See [[incumbent-authority-accumulation]] in sister brief [[research-brief-smb-widget-market-difficulty-june-2026]].\n\n**Confidence:** Verified — answerable. Correlation to \"digital maturity\" is industry-consensus.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-capture-layer-june-2026","title":"Research brief: SMB widget capture layer — what owners can vs cannot self-report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:00.986Z","updated_at":"2026-06-23T19:16:00.986Z"}